Trusted by technology & SaaS businesses worldwide
Noise is the enemy.
Not your competition.
The average VP of Sales receives 40–60 cold outreach messages per week. Generic sequences conditioned SaaS buyers to delete first and evaluate never. ICP-specific outreach paired with digital presence that validates the claim before the prospect replies — that is the only combination that consistently breaks through.
Get a Free Programme Audit →This is the SaaS noise problem.
LVRA builds the precision that cuts through it.
“We led with the spreadsheet pain — not with the product. Version conflicts, access failures, consolidation overhead. That is what got the replies.” — Ragic APAC Programme
From kickoff to pipeline.
12 months, four stages.
Most technology clients see qualified demo or evaluation conversations within 30 days. ARR pipeline and trial conversion compound from month 4 as ICP data and outreach messaging matures.
ICP build & targeting
Decision-maker profiles defined at the right company size, tech stack, and use-case level. Prospect database verified. Outbound stack configured before a single message is sent.
Launch & iterate
Multi-channel sequences launched to operations leads and IT buyers. Messaging A/B tested weekly against demo booking rate. Winning variants locked before volume is scaled.
Scale & pipeline build
Proven sequences scaled to full volume. Secondary ICP segments and verticals introduced. Reporting shifts to demo rate, trial conversion, and ARR pipeline value attribution.
Expand or handover
New verticals, geographies, or buyer personas added to the engine. Full SDR playbook documented. Structured capability transfer to your internal team with all data intact.
What changes when you work with us.
Built around closed revenue, not demo volume.
Four gaps. Each one is costing you pipeline.
SaaS growth ceilings are not usually product problems. They are commercial infrastructure problems — outreach that does not reach the right person, content that does not build credibility with the technical buyer, and retention that does not convert trials to durable revenue.
Outreach Reaching the Wrong Person With the Wrong Message
Most SaaS outreach targets a single job title with a generic value proposition. The VP of Sales receives the same message as the CFO. The CTO receives the same message as the Head of Operations. When everyone gets the same message, no one feels it was written for them.
→ We define the buying committee for your specific product category — mapping economic, technical, and champion buyer roles — and build distinct outreach sequences for each. Ragic's programme generated 39% LinkedIn acceptance by leading with spreadsheet pain, not product features, because that is what the operations buyer cares about.
Missing the Technical Buyer Who Can Kill Your Deal
The CTO or Head of Engineering evaluating your product is not in your marketing funnel. They are reading your documentation, checking your G2 reviews, and assessing your security posture — forming a view on your product before your SDR has sent a single message. If that view is negative, no sales effort reverses it.
→ We build SEO-optimised technical content, review profile management across G2 and Capterra, and LinkedIn thought leadership that builds technical credibility with engineering buyers before the formal evaluation begins. This means your product arrives at the evaluation with a reputation already formed — in your favour.
No Pipeline Visibility Into Active Buying Committees
Most SaaS commercial teams have no way to know which companies are currently evaluating solutions in their category. They react to inbound signals and hope outbound cadences hit at the right moment. By the time they reach an account, a competitor has been shortlisted.
→ We layer intent signals — technology stack data, job posting patterns, funding events, and review activity — onto ICP-filtered prospect lists to identify companies exhibiting active buying behaviour right now. Outreach to accounts showing live evaluation signals converts at 2–3× the rate of cold account outreach.
Trial Conversion That Leaves Revenue on the Table
For product-led SaaS businesses, the gap between trial sign-up and paid conversion is where most revenue is lost. Default free trial experiences leave new users to discover value on their own — and most churn before they find it. The pipeline filled by outbound empties faster than it should.
→ We build behavioural email automation sequences that activate new trial users into product adoption workflows based on their usage signals — routing high-engagement users to premium conversion offers and low-engagement users to guided onboarding sequences. Ragic's outbound-acquired accounts retained at 38% higher rates than organic sign-ups because the post-acquisition experience was built for ICP-qualified users.
76 demos. 29 paying accounts. 38% higher retention. Four APAC markets.
Ragic — a Taiwan-headquartered no-code database platform — had built a loyal product community through organic discovery but needed a structured commercial engine to reach SME operations managers across Singapore, Malaysia, Australia, and Japan. The challenge: their primary competitor was the spreadsheet — so embedded in daily workflows that users rarely seek alternatives until the pain becomes unbearable.
LVRA built an outbound programme anchored entirely in spreadsheet pain — version conflicts, access permission failures, manual consolidation overhead — rather than product features. Every message referenced the specific operational problem the prospect already experienced. The result: 39% LinkedIn acceptance from a cold audience, 44% SDR-to-demo booking from positive replies, and outbound-acquired accounts retaining at 38% higher rates than organic sign-ups.
76
Qualified demos booked
29
New paying accounts
38%
Higher 6-month retention
Pipeline built on precision, not volume.
Every contact is qualified, every message is specific, and every programme is designed to generate conversations with people who have a genuine reason to evaluate your product.
Discuss Your Programme →
From the decision-makers
who ran the programmes.
Proof of performance in Technology.
KPIs tied directly to your demo and conversion goals.
SaaS and technology clients build qualified demo pipelines that convert to paying accounts at higher retention rates than organic sign-ups — because outbound-acquired customers are ICP-matched from first contact.
76 qualified product demos booked across APAC markets for Ragic
29 new paying accounts converted from outbound programme
38% higher 6-month retention vs. organic sign-ups
39% LinkedIn acceptance rate from cold APAC audience
Demos booked vs. paying accounts — 12-month programme
Example: Ragic no-code platform APAC outbound programme
Numbers from real SaaS programmes.
Every figure drawn from published case studies. No projections, no aggregated benchmarks — real programmes, real pipelines, real outcomes across APAC and global SaaS markets.
76
Qualified product demos across 4 APAC markets from a single programme
39%
LinkedIn acceptance rate from cold SME audience using pain-specific messaging
44%
SDR-to-demo booking rate from positive outbound replies
38%
Higher 6-month retention for outbound-acquired accounts vs organic sign-ups
29
New paying SaaS accounts from a 12-month outbound programme
4
APAC markets penetrated in a single outbound programme
What we understand that most agencies don't.
SaaS pipeline is a fundamentally different commercial discipline — long evaluation cycles, committee buying, technical credibility requirements, and product-led growth dynamics. We have built programmes for no-code platforms, vertical SaaS, ERP, and fintech across APAC, EMEA, and North America.
Pain-led messaging, not feature-led messaging
We write outreach that describes the specific operational problem your product solves — in the language the buyer uses when they are experiencing it, not in the language your product marketing team uses to describe the solution.
Multi-stakeholder outreach architecture
We map the full buying committee — economic buyer, technical evaluator, end-user champion, executive sponsor — and build distinct sequences for each role. Different people in the same committee need fundamentally different messages.
Intent signal enrichment for active accounts
We layer technology stack data, job posting patterns, funding events, and G2 category traffic signals onto ICP lists to identify accounts showing live buying behaviour — prioritising outreach intensity where intent is highest.
Technical content for the self-educating buyer
CTOs and engineering buyers do not respond to product marketing. They respond to technical depth — architecture comparisons, integration documentation, security posture content. We build the technical credibility assets that win the engineering evaluation.
Trial-to-paid behavioural automation
We build email automation sequences triggered by product usage signals — routing high-engagement trial users to conversion offers and low-engagement users to guided onboarding. The pipeline your outbound fills stays filled.
APAC and cross-border market entry
We have built SaaS outbound programmes across Singapore, Malaysia, Australia, Japan, the UK, and the US — with localised messaging, culturally calibrated outreach cadence, and market-specific ICP definitions for each territory.
$10,000+ in enterprise tooling.
No extras. No add-ons.
Every SaaS programme runs on the same enterprise stack used by the world's top outbound teams. Apollo, Clay, Instantly, Sales Navigator — all licensed, configured, and managed by LVRA from day one. You pay nothing extra.
Apollo.io
275M+ verified B2B contacts with intent signals and outbound sequencing.
Clay
AI-powered data enrichment via waterfall across 100+ sources.
Instantly
Cold email infrastructure — unlimited accounts, warmup, deliverability.
Smartlead
Multi-channel automation with unified inbox and AI-driven sequencing.
Sales Navigator
Advanced lead search and InMail to reach decision-makers directly.
HubSpot
Full CRM, pipeline management, and revenue attribution reporting.
PhantomBuster
LinkedIn scraping and profile enrichment for lead list building.
& more
Plus proprietary tooling and custom automations built for your programme.