Trusted by healthcare & life sciences businesses worldwide
Three regulatory environments. One integrated programme.
the oncology provider operates across Australia, the US, and the UK — each with distinct regulatory frameworks. LVRA built a single commercial infrastructure that satisfied AHPRA, FDA, and ASA requirements simultaneously while growing patient enquiries by 52%.
Active in
From kickoff to pipeline.
12 months, four stages.
Most healthcare clients see qualified GP or specialist conversations within 30 days. Referral network growth compounds from month 4 as outreach data and clinical messaging matures.
ICP build & targeting
GP, specialist, or clinic contact profiles defined at seniority level. Healthcare compliance reviewed. Outbound stack configured before any provider contact is made.
Launch & iterate
Multi-channel sequences launched to referral networks and healthcare procurement. Messaging tested weekly by clinical segment. Highest-converting variants locked before scaling.
Scale & pipeline build
Proven sequences scaled across provider segments. Reporting shifts to referral volume, cost-per-appointment, and patient pipeline value attributable to the programme.
Expand or handover
New specialties, geographies, or provider categories added to the engine. Full playbook documented. In-house transition supported with complete data handover.
What changes when you work with us.
Built around patient acquisition, not generic health marketing.
Four gaps between your clinic and patient growth
Every healthcare provider experiencing stalled patient growth is hitting one of these four structural failures.
The Gap
Compliance blind spots
Most digital marketing agencies have never worked under AHPRA, TGA, ASA, or FDA. They write copy that makes unqualified clinical claims, misuses testimonials, or implies therapeutic outcomes in ways that create compliance exposure. Healthcare providers discover this at audit or enforcement stage — after the damage is done.
How We Close It
Regulatory-first architecture
Every campaign, landing page, and email sequence is reviewed against the applicable regulatory framework before a word goes live. AHPRA, TGA, and equivalent compliance requirements are the brief — not the afterthought.
The Gap
Multi-location cannibalisation
Healthcare networks operating multiple clinic locations frequently run separate PPC accounts without central oversight. The result: neighbouring clinics bid against each other on identical keyword terms, inflating cost-per-click and splitting enquiry volume across accounts — without generating a single additional patient.
How We Close It
Centralised multi-location architecture
We consolidate multi-location paid media into a single account structure with location-specific ad groups, landing pages, and bid strategies — eliminating cannibalisation while giving each clinic full digital visibility in its catchment.
The Gap
No patient nurture infrastructure
A patient who submits an enquiry on Monday and receives no follow-up until Tuesday afternoon has already called two competitor clinics. Healthcare enquiries have a short conversion window — and most providers have no structured process for maintaining contact during the critical 24-72 hour post-enquiry period.
How We Close It
Five-touchpoint patient nurture
We build automated nurture sequences for each clinical specialisation — appointment awareness content, clinical trust signals, scheduling prompts, and GP referral-specific variants — achieving 44% open rates and measurably improving enquiry-to-appointment conversion.
The Gap
Wrong SEO targeting strategy
Healthcare providers typically rank for their brand name and generic health terms. The patients with the highest treatment intent — those searching for specific procedures, conditions, and location-qualified clinical queries — are finding competitors who have built the clinical content infrastructure to rank for these terms.
How We Close It
Clinical intent SEO programme
We target the full patient decision journey — from symptom awareness through to location-specific appointment intent — with condition-specific landing pages, clinical FAQ content, and location-qualified pages across every clinic location. 67 page-one rankings delivered for a single client in 12 months.
52% more patient enquiries. 38% lower CPL. Zero compliance breaches.
the oncology provider operates more than 300 oncology and cardiology clinics across Australia, the US, and the UK. When individual location teams were running their own PPC accounts without central oversight, the result was keyword cannibalisation, AHPRA compliance risk, and over $340K in identified budget waste — before a single dollar of new spend was added.
LVRA rebuilt the entire commercial infrastructure: a centralised PPC architecture eliminating cannibalisation, 42 AHPRA-compliant location-specific landing pages, clinical SEO driving 67 page-one rankings, and five-touchpoint patient nurture automation achieving a 44% open rate. The result was a 52% increase in qualified patient enquiries year-on-year — delivered without a single compliance breach across three regulatory environments simultaneously.
52%
Enquiry growth YoY
38%
CPL reduction
$340K+
Waste eliminated
Compliance built in. Growth built around it.
Every healthcare engagement starts with the regulatory environment — not the campaign brief.
Regulatory Audit & Architecture
We open every healthcare engagement with a full regulatory audit — AHPRA, TGA, ASA, FDA, or equivalent — mapping what can be claimed, how it must be qualified, and which channels carry the lowest compliance risk for your specific service category. This audit becomes the brief that every campaign, landing page, and nurture sequence is built against. Compliance is the starting constraint, not the final review.
Clinical SEO & Location Pages
Patients researching conditions, clinicians, or treatment options represent the highest-intent healthcare search audience. We build location-specific clinical landing pages targeting the full patient decision journey — from initial symptom awareness through to appointment booking intent — with AHPRA-compliant content frameworks that maintain clinical accuracy, regulatory compliance, and commercial conversion simultaneously.
AHPRA-Compliant Paid Media
Paid healthcare advertising requires specific ad copy conventions, clinical claim restrictions, and audience targeting approaches that generic PPC programmes violate without knowing it. We build centralised PPC architectures for multi-location healthcare providers that eliminate location-level cannibalisation, apply compliant copy frameworks across all ad formats, and route traffic to location-specific landing pages designed for clinical credibility and appointment conversion.
Patient Nurture Automation
Most healthcare enquiries go cold between initial contact and first appointment — not because patients lose interest, but because providers fail to maintain contact in the critical window where uncertainty is highest. We build five-touchpoint patient nurture sequences for each clinical specialisation: appointment awareness content, clinical trust signals, scheduling prompts, and GP referral-specific variants that maintain engagement from enquiry through to confirmed attendance.
From the decision-makers
who ran the programmes.
Proof of performance in Healthcare.
KPIs tied directly to your patient growth goals.
Healthcare clients typically see 50%+ growth in qualified patient enquiries within 12 months — while simultaneously eliminating budget waste and improving compliance across every location.
52% more patient enquiries year-on-year for the oncology provider
38% reduction in cost-per-lead across all clinic locations
$340K+ in identified budget waste eliminated
44% patient nurture email open rate across five touchpoints
Patient enquiries vs. budget savings — 12-month programme
Example: the oncology provider multi-location oncology programme
Measured in patient volume, not impressions.
All figures drawn from published healthcare case studies across the oncology provider, Pacific Radiology, Healius, and Caring Pharmacy programmes.
52%
Year-on-year increase in qualified patient enquiries
38%
Cost-per-lead reduction across all paid channels
44%
Email open rate on patient nurture sequences
67
Page-one organic rankings for clinical search queries
42
AHPRA-compliant location landing pages deployed
3
Regulatory environments managed simultaneously
Everything a regulated healthcare provider needs to grow.
AHPRA-Compliant Advertising
Ad copy, landing pages, and creative frameworks reviewed and approved against AHPRA, TGA, and international regulatory standards before any spend goes live.
Multi-Location PPC Architecture
Centralised paid search account structure eliminating inter-clinic cannibalisation, with location-specific ad groups and AHPRA-compliant landing pages for each site.
Clinical SEO & Content
Location-specific clinical landing pages targeting condition, treatment, and procedure search queries — building organic patient enquiry volume without paid media dependency.
Patient Nurture Automation
Five-touchpoint automated nurture sequences for each clinical specialisation — from enquiry through to confirmed appointment, achieving 44% open rates on patient communications.
Regulatory Audit & Strategy
Full regulatory environment audit across AHPRA, TGA, ASA, FDA, or equivalent — mapping claim restrictions, channel risk, and compliant messaging frameworks before any campaign is built.
GP Referral Marketing
B2B outreach and content programmes targeting GP practices and specialist referrers — building the referring network that generates sustained inbound patient volumes beyond direct consumer advertising.
The platforms behind every healthcare programme.
HubSpot
Patient CRM, nurture automation, and lifecycle management
Google Ads
AHPRA-compliant paid search and location-specific campaigns
Semrush
Clinical keyword research and competitive SEO analysis
Instantly
GP referral outreach sequencing and delivery tracking
Klaviyo
Patient email lifecycle automation and segmentation
Salesforce
Multi-location CRM integration and lead routing
Ahrefs
Clinical SEO audit, backlink analysis, and content gap research
ActiveCampaign
Patient journey automation and behavioural email triggers