Cold email that opens

ICP Definition & Data

Ideal customer profile mapped to specific titles, company sizes, industries, and technographic signals — then matched to a verified prospect list with direct email and LinkedIn.

Deliverability Infrastructure

Sending domains purchased, warmed, and authenticated. Inbox rotation configured. Spam filter test completed before any live outreach.

Sequence Copywriting

5–6 email sequence written — each email tested for relevance, personalisation depth, CTA clarity, and spam filter compliance. A/B variants developed for subject lines and openers.

Personalisation Layer

First lines personalised at scale — company news, hiring signals, LinkedIn activity, and ICP-specific pain points researched and woven into the first 1–2 sentences of every email.

Campaign Launch & Monitoring

Sequences launched at controlled send volumes. Daily monitoring of open rates, reply rates, bounce rates, and spam complaints — with real-time adjustments.

Reply Management

All replies handled — positive responses booked directly into your calendar, objections addressed, and not-now responses tracked for follow-up triggers.

A/B Testing & Iteration

Subject lines, openers, value propositions, and CTAs tested systematically — every insight fed back into the next campaign to improve conversion rates progressively.

Reporting & Attribution

Weekly campaign dashboards — sequence-level performance, ICP response rates, meeting conversion, and pipeline attributed to cold email outreach.

Yes — when done correctly. Cold email to business contacts is legal under GDPR, CAN-SPAM, CASL, and the Australian Spam Act when using legitimate interest basis, proper identification, and functioning unsubscribe mechanisms. We build compliance into every programme from the start.

Well-executed cold email typically achieves 40–55% open rates and 5–12% positive reply rates with proper personalisation and deliverability infrastructure. Industry averages for generic mass sends are 20–25% open and 1–3% reply — the difference is almost entirely down to personalisation depth and deliverability setup.

Every email includes a researched, account-specific first line — drawn from company news, LinkedIn activity, hiring signals, or a specific business observation. Personalisation at the first-line level is the single biggest driver of reply rate improvement and the hardest thing to fake at scale.

We use AI-assisted tools for research and first-line personalisation at scale, but every sequence is written, reviewed, and tested by human copywriters. AI-only cold email sequences are detectable and underperform — human-crafted messaging wins on quality every time.

We never use your primary brand domain for cold email. Dedicated sending domains (e.g. yourcompany-hq.com) are purchased, warmed, and used for outreach — protecting your primary domain's sender reputation from cold email volume.

We launch conservatively — starting at 20–30 emails per day per inbox during the warm-up phase, scaling to 50–80 per inbox as sender reputation builds. We prioritise inbox placement over send volume — which is why our deliverability outperforms high-volume blast approaches.