Trusted by advertising & marketing firms worldwide
The agency that wins pitches but starves between them
hasn't solved the problem.
When a major client departs, the agency spends six to eight months replacing revenue that a functioning new business engine would have had queued up already. We build the engine — and it runs whether or not client work is at capacity.
Get a Free Programme Audit →This is the new business gap.
LVRA builds the engine that closes it.
“The irony is not lost on us. We help brands find their audience and we were invisible to ours. LVRA built the new business infrastructure we had been meaning to build for years.” — Agency MD
From kickoff to pipeline.
12 months, four stages.
Most advertising clients see qualified brand or agency conversations within 30 days. New business pipeline and pitch value compound from month 4 as outreach data and positioning matures.
ICP build & targeting
Brand CMO, marketing director, or agency client profiles defined at category and budget level. New business positioning assets prepared. Outbound infrastructure configured before any contact is made.
Launch & iterate
Multi-channel sequences launched to target brand and agency buyer segments by category. Messaging tested weekly. Highest-converting new business tracks locked before volume is scaled.
Scale & pipeline build
Proven sequences scaled across primary brand categories and buyer personas. Reporting shifts to pitch pipeline value, brief quality, and new client acquisition economics versus existing channels.
Expand or handover
New brand categories, geographies, or service lines introduced. Full new business playbook documented. Structured internal capability transfer with all prospect data and sequence logic intact.
What changes when you work with us.
Built around retainers won, not pitches entered.
Different agencies. Different problems. Same structural gap.
Whether you are a full-service creative agency, a specialist media buyer, a PR firm, or a performance marketing consultancy, the new business challenge is structurally identical — and so is its solution.
Creative & Brand Agencies
The problem: New business driven by founder relationships and award-circuit visibility. Pipeline spikes around pitches and drops between them. No systematic outreach to brand managers and marketing directors who are not in a current review cycle.
Our approach: We build direct LinkedIn and cold email programmes targeting brand managers, heads of marketing, and CMOs at businesses matching your ideal client profile — by category, company size, and growth stage. We reach them between reviews, so your name is already known when the brief arrives.
Media & Performance Agencies
The problem: Strong technical capability in paid media management is increasingly commoditised. Differentiation on case study results alone is insufficient — every performance agency claims high ROAS. Winning new business requires reaching prospects before they go to market for agency services.
Our approach: We develop positioning frameworks built around the specific business outcomes your media and performance work drives — revenue attribution, customer acquisition cost reduction, category market share — and build outreach programmes that reach heads of growth and digital directors with evidence-led messaging before they issue an agency brief.
PR, Content & Communications Firms
The problem: PR and communications agency new business is almost exclusively word-of-mouth and network-dependent. Founder-to-founder referrals dominate. There is no digital visibility, no content engine, and no systematic outreach to the communications directors and brand managers who commission PR retainers.
Our approach: We build thought leadership content programmes for PR agency principals — positioning them as visible voices on reputation management, crisis communications, and brand narrative — distributed to target audiences on LinkedIn, combined with direct outreach sequences to heads of communications and PR buyers at mid-market and enterprise organisations.
Four reasons agency new business stays broken.
Each one is fixable. Together, they explain why agencies with strong creative capabilities still live in revenue anxiety — and why fixing them produces disproportionate growth.
No ICP — Pitching to Everyone and Winning No One
Most agencies have no formally defined ideal client profile. They respond to briefs as they arrive, pitch across categories they have variable experience in, and lose to specialists while claiming breadth.
→ We build a precise ICP from win rate analysis, average project value, and delivery capability — identifying the sector, size bracket, and marketing maturity profile of clients your agency is most likely to win and retain.
Invisible Between Referrals
Agency new business is seasonal: busy after awards, quiet in summer, frantic when a client departs. Between active outreach periods, agencies are invisible to the marketing directors quietly considering a review.
→ We build sustained LinkedIn content and email programmes that keep your agency visible to target marketing buyers continuously — not just when you have capacity to pitch. Familiarity at the moment a brief arrives changes everything.
Case Studies That Win Awards But Don't Win Clients
Agency case studies are typically written for awards submissions — optimised for creative innovation. Marketing directors want to see business outcomes: market share gained, revenue attributed, customer acquisition cost reduced.
→ We rebuild case study portfolios around commercial outcomes — restructuring existing work to lead with business results and use creative execution as the evidence of how those results were achieved, not the other way around.
Outreach That Stops When the Team Gets Busy
Agencies that do proactive outreach almost universally stop when existing client work gets demanding — precisely the moment when pipeline visibility matters most. Prospects receive inconsistent contact and disengage.
→ We operate as an external new business function — running outreach independently of internal capacity fluctuations. When your team is at 120% on existing client work, the new business machine keeps running.
Your external new business function.
Generating qualified conversations your team converts through the pitch process.
Discuss Your Programme →
From the decision-makers
who ran the programmes.
Proof of performance in Performance Marketing.
KPIs tied directly to your new business goals.
Agency clients generate £2M+ in new revenue from structured outbound programmes — building a predictable pitch pipeline that operates independently of referral flow and runs whether or not client work is at capacity.
47 qualified pitch opportunities generated in 12 months
34% pitch-to-win rate improvement after positioning and case study restructure
£2.4M new agency revenue attributed to outbound programme
62% email reply rate from marketing director outreach sequences
Pitch opportunities vs. attributed revenue — 12-month programme
Example: UK creative agency new business programme
What a functioning new business engine produces.
Across creative, media, performance, and communications agencies, the new business programme produces a consistent pattern: more qualified conversations, higher pitch conversion, and revenue growth that is not dependent on a single large account relationship.
47
Qualified pitch opportunities generated for a creative agency in 12 months
34%
Pitch-to-win rate improvement after positioning sharpening and case study restructure
£2.4M
New agency revenue attributed to outbound programme in 18 months
62%
Email reply rate from marketing director outreach sequences using commercial outcome positioning
3×
Increase in qualified inbound enquiries following LinkedIn thought leadership programme launch
90d
Average time from programme launch to first qualified pitch conversation
What we know about how agencies win new business.
We have run new business programmes for creative, media, PR, and performance agencies across the UK, Australia, and the US. The patterns that produce winning new business are consistent — and they are all learnable.
Buyer psychology at the agency selection moment
Marketing directors selecting an agency are simultaneously evaluating chemistry, competence, and commercial fit — in a pitch environment where every agency claims the same thing. We design outreach that signals competence through specificity rather than claiming it through assertion.
Sector-specific new business sequencing
New business outreach to a FMCG brand manager requires a completely different sequence than outreach to a technology marketing director or a DTC eCommerce head of growth. We build sector-calibrated sequences that speak to the specific marketing challenges relevant to each buyer category.
The three-week review window intelligence
Most agency review decisions happen within a three-week window after a trigger event: a CMO change, an incumbent agency relationship ending, a major campaign failure, or a financial year budget reset. We monitor trigger signals across target accounts and prioritise outreach intensity accordingly.
Thought leadership that compounds over time
A LinkedIn post on category strategy published today is visible to a marketing director six months from now when they search for context on a specific challenge. We build thought leadership libraries that grow in value rather than generate disposable engagement — and we distribute them to audiences where your target buyers are actually concentrated.
Warm nurture that bridges review cycles
The marketing director who responds positively to an introduction but is not in a current review cycle is the highest-value prospect in your pipeline. We design nurture sequences that maintain presence and build credibility over 6–18 months — so that when they do go to market, the conversation begins with familiarity, not a cold pitch.
Commercial outcome case study architecture
We reframe your existing case studies around the questions a marketing director is actually trying to answer: What business problem was solved? What outcome was measured? What was the commercial impact? Creative craft is the story of how — commercial outcome is the story of why it matters. The second story wins pitches.
$10,000+ in enterprise tooling.
No extras. No add-ons.
Every LVRA agency programme runs on a dedicated stack of enterprise outreach, enrichment, and CRM tools — licenced, configured, and managed on your behalf. There is no additional tooling cost. No integration work. No setup fee. The infrastructure is included.
Apollo.io
Contact discovery and enrichment
Clay
List building and data enrichment
Instantly
Cold email delivery at scale
LinkedIn Sales Navigator
Marketing buyer intelligence
HubSpot
Pipeline tracking and CRM
Lemlist
Personalised email sequencing
ZoomInfo
Firmographic and company data
Clearbit
Company and contact enrichment