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Web Design & CRO

Your website should be your

best salesperson.hardest worker.conversion engine.competitive edge.

We design and optimise websites grounded in buyer psychology โ€” combining conversion-focused design with rigorous A/B testing to turn visitors into pipeline.

Book a Design ConsultationSee Our Work

Trusted by ambitious B2B brands across 9 markets.

Duff & Phelps UK
Danube Properties
Joules
Troon Golf
The Opportunity

Your site gets traffic.
Is it converting?

The average B2B website converts less than 2% of visitors. That means 98 out of 100 people you pay to bring to your site leave without acting. The design is usually beautiful. The conversion architecture is almost always broken.

< 2%
average B2B website conversion rate โ€” most sites are far below this
0.05s
is all it takes to form a first impression of your site
7%
conversion drop for every additional second of page load time
Conversion rate ยท Before vs After
Homepage
Before: 1.2%After: 4.1%
Landing Page
Before: 1.8%After: 6.1%
Pricing Page
Before: 0.9%After: 4.4%
CVR trend ยท Post-redesign (12 weeks)
LVRA CRO programme โ€” week 1 โ†’ 12
2.4ร—
avg conversion lift in 90 days
Three Core Disciplines.

Design, research, and iteration โ€” working as one system.

โฌก
Conversion-First

Conversion-First Design

Every layout, element, and CTA is designed around buyer psychology. We remove friction, elevate trust signals, and place conversion moments exactly where purchase decisions get made.

โ†—
Research

UX & CRO Research

Heatmaps, session recordings, scroll depth, and funnel analytics tell us exactly where visitors drop off and why โ€” so every design decision is backed by real behaviour, not assumptions.

โ—ˆ
Iteration

A/B Testing & Iteration

Post-launch isn't the end โ€” it's the beginning. We run ongoing A/B tests on headlines, layouts, CTAs, and social proof placement to continuously lift conversion beyond the initial build.

Why Design Matters

Beautiful doesn't pay
salaries. Conversions do.

Your website is your highest-leverage revenue asset. Most businesses treat it as a brochure. The ones that treat it as a conversion engine win.

Book a Design Consultation โ†’
01

First impressions are irreversible

Buyers form a judgement in 0.05 seconds. Poor visual trust signals โ€” cluttered layout, slow load, inconsistent branding โ€” cost you the sale before a word is read.

02

CTA placement is a revenue decision

Where you put your calls-to-action, how you frame them, and what surrounds them directly determines whether a visitor acts or leaves. This is engineering, not decoration.

03

Mobile experience is the buying experience

Over 60% of B2B buyers research on mobile. If your site degrades on a 390px viewport, you're losing deals to competitors whose sites don't.

04

Speed is a conversion signal

Every second of load time above 2s reduces conversions measurably. Sites that score 95+ on Core Web Vitals convert more โ€” and rank higher. Both matter.

What's Included

Every deliverable.
All built to convert.

From a single high-converting landing page to a full website redesign โ€” everything we build is optimised for your buyer's journey.

Discuss Your Project โ†’
Conversion-Optimised Landing Pages
High-intent landing pages built for paid media, organic, and partner traffic โ€” with a singular, tested conversion goal on every URL.
Full Website Design & Redesign
End-to-end website design โ€” strategy, wireframes, visual design, and build โ€” for businesses ready to use their website as a revenue machine.
UX Audit & Optimisation
A detailed heuristic and analytics-backed audit of your existing site โ€” identifying every friction point costing you conversions.
CRO Programme
Ongoing A/B testing, multivariate experiments, and iterative optimisation โ€” systematically improving conversion rate month over month.
Sales Page Design
Long-form sales pages, proposal pages, and high-value service pages built to move enterprise and mid-market buyers from consideration to conversion.
Brand Identity & UI Systems
Visual identity design, typography systems, colour palettes, and component libraries that create cohesive, scalable brand experiences.
Responsive & Mobile Optimisation
Mobile-first design and build โ€” because over 60% of your buyers are making purchase decisions on a device smaller than your design file.
CMS & Platform Integration
Webflow, Next.js, WordPress, HubSpot CMS, and Shopify โ€” built and integrated with your CRM, analytics stack, and marketing tools.
Our Methodology

Six steps from audit to conversion lift.

Every engagement follows the same rigorous methodology โ€” built to design, test, and systematically improve your conversion architecture.

2.4ร—
Average conversion lift
95+
Core Web Vitals score
38%
Reduction in bounce rate
67%
More qualified enquiries
01

Heuristic Audit

Every existing page evaluated against 50+ conversion heuristics โ€” clarity, friction, trust, urgency, and value proposition strength โ€” before a single pixel moves.

02

User Behaviour Analysis

Heatmaps, session recordings, scroll maps, and funnel analytics to understand exactly where real visitors drop off, hesitate, or convert.

03

ICP Journey Mapping

We map your ideal buyer's decision journey โ€” from first awareness to purchase intent โ€” and design every page to advance them to the next stage.

04

Hypothesis & Wireframing

Every redesign decision is backed by a testable hypothesis. We wireframe the optimal layout before applying any visual design layer.

05

Visual Design & Build

High-fidelity design delivered to your brand standards โ€” then built in clean, performant code optimised for speed, accessibility, and SEO.

06

A/B Testing & Iteration

Post-launch, we test key variables โ€” headlines, CTAs, layouts, social proof placement โ€” to continuously lift conversion rates beyond the initial build.

Web design and conversion optimisation

Design built for the buyer, not the awards shelf.

Turn your website into
a conversion machine.

Book a Design Consultation โ†’
Real Results

Conversion metrics that move pipeline.

Numbers below aren't averages โ€” they're outcomes from real client engagements measured against baseline performance.

View All Case Studies โ†’
2.4ร—
Average conversion lift
within 90 days of redesign
95+
Core Web Vitals score
across all builds
38%
Reduction in bounce rate
post-CRO engagement
67%
More qualified enquiries
from same organic traffic volume
Why LVRA Global

Strategy before aesthetics.
Revenue before recognition.

We are not a design studio chasing portfolio awards. We are a growth agency that uses design as a revenue instrument โ€” and we measure it that way.

Revenue-grounded design

Every design decision has a conversion rationale. We don't build beautiful for its own sake โ€” we build for buyer psychology, friction reduction, and pipeline contribution.

CRO baked in from day one

Most agencies design first, test never. We embed conversion hypotheses into wireframes and build A/B testing infrastructure before the site goes live.

Integrated with your SEO

Websites built to rank. Page structure, heading hierarchy, structured data, internal linking, and Core Web Vitals are optimised in the build โ€” not patched later.

Compliance-aware execution

Healthcare, financial services, legal, and regulated industries require design that balances trust-building with compliance constraints. We navigate both.

Strategy before aesthetics

We don't open a design tool until we've mapped your buyer journey, your competitive landscape, and your conversion goals. Beautiful comes second. Effective comes first.

Post-launch performance ownership

We don't hand over a finished file and disappear. Ongoing CRO, speed optimisation, and iterative testing keep your site improving long after launch.

Client Results

Real businesses.
Measurable growth.

Every number below is from a real client engagement โ€” real execution, real attribution, no vanity metrics.

Real Estate & Property
148% organic traffic growth
New Zealand
Healthcare & Life Sciences
+52% qualified patient enquiries
Australia
Financial Services
โ€“67% cost per lead
AU & UK
Recruitment & SaaS
312% organic audience growth
ANZ
Dr. Sarah Connelly
Medical Director, Allied Health Group

โ€œAfter six months with LVRA, our organic traffic doubled and we started appearing in AI overviews for our core treatment keywords. The AHPRA compliance piece was seamless.โ€

James Whitfield
Head of Growth, Nexus SaaS

โ€œThey rebuilt our entire SEO architecture and within three months we were ranking page one for every major service keyword. Pipeline from organic jumped 60%.โ€

Priya Nair
Marketing Manager, Apex Industrial

โ€œWe'd tried two other agencies before LVRA. The difference is they actually understand B2B buyers and build content that converts, not just ranks.โ€

Tom Hartley
Managing Partner, Hartley Financial

โ€œThe GEO work was something we hadn't even considered before. Now our firm is cited in ChatGPT answers for financial planning queries. Genuinely game-changing.โ€

Renee Liu
Digital Director, Premier Property Group

โ€œLVRA turned our 14-location real estate site into a ranking machine. Every suburb page now pulls qualified buyer traffic without us touching a thing.โ€

Marcus Bell
CEO, Talentbridge Recruitment

โ€œOur cost per lead dropped by half in under a year. LVRA doesn't just optimise โ€” they engineer growth systems that compound over time.โ€

Charlotte Evans
CMO, Clearwater Capital

โ€œThey handled our FCA-regulated content with care and expertise. We're now visible in searches we never thought possible in a compliant way.โ€

Daniel Osei
Head of Marketing, Meridian Education

โ€œEnrollments from organic search increased 38% year-on-year. The keyword strategy they built covers every stage of the student decision journey.โ€

FAQ

Design & CRO questions answered.

Still have questions? Book a no-obligation design consultation.

Book a Free Call โ†’

Web design creates the visual and structural experience. CRO (Conversion Rate Optimisation) systematically tests and improves that experience to increase the percentage of visitors who take the desired action. We do both simultaneously โ€” because a beautiful site that doesn't convert is a very expensive brochure.

A focused landing page or sales page: 2โ€“4 weeks. A full website redesign: 8โ€“16 weeks depending on scope, content requirements, and integration complexity. We build to ship โ€” not to endlessly polish.

Yes. We can work within your existing brand standards, extend them, or build a new visual identity from scratch. Every engagement starts with a brand discovery session to establish what we're building toward.

Next.js (our preferred stack for performance and SEO), Webflow for no-code flexibility, WordPress/Elementor for content-heavy sites, HubSpot CMS for marketing teams, and Shopify for ecommerce. We recommend based on your team's needs.

Yes. Our conversion copywriters work alongside our designers โ€” headlines, body copy, CTAs, and microcopy are written to convert from the first draft. Copy is not an afterthought in our process.

Conversion rate (CVR), cost per lead (CPL), time on page, scroll depth, form completion rate, and โ€” ultimately โ€” pipeline and revenue attribution. We build measurement infrastructure before we measure anything.

Absolutely. Our CRO audit and optimisation programme identifies the highest-impact changes on your existing site โ€” often delivering significant conversion lifts without a full rebuild.

Ready to Convert?

Let's build a website your buyers actually convert on.

Book a free 30-minute design consultation. We'll audit your current site's conversion architecture and show you exactly where you're leaving revenue on the table.

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