Your outreach is only as good

ICP Discovery Workshop

A structured session to document your ideal customer profile — defining firmographic, technographic, and behavioural attributes that predict conversion from your existing customer base.

Source & Tool Selection

We select the data sources and tools most appropriate for your specific ICP — not every list requires ZoomInfo or Bombora, and we don't charge for tools your list doesn't need.

Initial List Construction

First pass built against your firmographic and persona criteria — company and contact records identified across selected sources and compiled into a working dataset.

Data Enrichment Layer

Each record enriched with additional firmographic, technographic, and intent data — adding context that makes the difference between a generic send and a personalised conversation.

Verification & Cleaning

Email validation, duplicate removal, and data normalisation applied — ensuring every record meets our quality threshold before delivery.

Segmentation & Prioritisation

Contacts segmented by intent score, seniority, and account priority — so your outreach team can work the highest-value contacts first.

Delivery & Integration

Lists delivered in your preferred format — CSV, CRM import, or direct integration with your outreach tool — with field mapping completed for immediate activation.

Ongoing Refresh & Expansion

List maintenance and expansion on agreed cadences — removing bounced contacts, adding new market entrants, and refreshing intent data as the programme runs.

Purchased lists are generic — sold to hundreds of buyers, rarely verified, and often outdated. Built lists are constructed specifically for your ICP using real-time data sources, verified against active mail servers, and enriched with context that makes personalised outreach possible. The quality difference is reflected in reply rates, bounce rates, and meeting conversion.

We run every email address through multi-step verification — syntax checking, domain validation, MX record verification, and SMTP verification without sending a test email. This process typically reduces bounce rates to under 3% on deliverable addresses.

Yes. We build verified lists across Australia, New Zealand, UK, Ireland, US, Canada, UAE, Singapore, and Hong Kong — with source selection optimised for data quality in each market.

B2B contact data decays at approximately 30–40% per year — primarily from job changes. We recommend refreshing lists on a 6–12 month cycle for active outreach programmes, and can set up automated refresh triggers for high-velocity campaigns.

Yes — where available. Bombora and G2 intent signals can be integrated for clients whose ICP is well-represented in those networks. Intent data works best for technology buyers and mid-market to enterprise companies with established digital research footprints.

Yes. Account-based research — building out specific named accounts with full contact maps, org chart verification, and individual-level intent signals — is a core capability for businesses running account-based marketing or sales programmes.