Trusted by hospitality & tourism brands worldwide
9 hotel brands. 4 markets. One direct booking strategy.
American Golf reactivated 9,400 inactive golfers and shifted 31% of all tee time bookings to the email channel within 12 months. Troon Golf's corporate outreach programme delivered $1.4M in new event revenue. Maldives ultra-luxury properties built the direct booking authority that reduces OTA dependency year on year.
Active markets
From kickoff to pipeline.
12 months, four stages.
Most hospitality clients see qualified corporate or group conversations within 30 days. Booking value and account volume compound from month 4 as outreach data and property messaging matures.
ICP build & targeting
Corporate travel manager, event planner, or group buyer profiles defined at decision-maker level. Property capability briefs prepared. Outbound stack configured before any outreach begins.
Launch & iterate
Sequences launched to corporate accounts and MICE buyers. Messaging tested by property type and buyer segment. Winning value propositions locked before scaling.
Scale & pipeline build
Scaled across group, MICE, and corporate account segments simultaneously. Reporting shifts to booking value, room nights contracted, and account acquisition cost.
Expand or handover
New corporate verticals, geographies, or seasonal programmes added. Full playbook documented. Internal capability transfer delivered with all sequence and prospect data intact.
What changes when you work with us.
Built around direct revenue, not OTA dependency.
Four gaps between your property and direct booking growth
Every hospitality operator experiencing margin pressure from OTAs is hitting one of these four structural gaps in their commercial programme.
The Gap
OTA commission as a structural cost
OTA commissions between 15% and 30% of room revenue are not a fixed cost of doing business — they are a choice that grows in absolute terms with every increase in occupancy. Beyond the commission, OTA dependency creates a secondary problem: guests who book through a platform develop loyalty to the platform, not the property. When they next look for accommodation, they return to the OTA — and may or may not choose your property again.
How We Close It
Direct booking infrastructure
We build the SEO authority, paid media campaigns, and guest email lifecycle that shifts booking channel mix from platform-owned to property-owned. A direct booking costs a fraction of an OTA booking in commission terms — and a guest who books directly is three times more likely to return directly after a post-stay nurture sequence.
The Gap
Inactive guest database generating no revenue
Every hospitality property has a database of past guests who had a positive stay experience, left contact details, and have never been contacted again with a relevant, personalised reason to return. This database — which grew purely from previous investment in guest acquisition — represents the highest-return marketing asset available to most hospitality operators. Most leave it completely dormant.
How We Close It
Systematic guest reactivation
We build automated reactivation programmes targeting guests by stay recency, room category, and occasion — deploying personalised re-engagement content, seasonal offers tied to specific booking windows, and anniversary-triggered messages. American Golf's reactivation programme converted 9,400 inactive guests into repeat direct bookings within 12 months.
The Gap
MICE and corporate revenue captured by platforms
For hotels, resorts, and venues with meaningful event and MICE capacity, corporate event revenue represents one of the highest-value revenue streams available — but most of this business is currently captured by venue finders, event platforms, and competitor properties with established corporate relationships. MICE business booked through platforms comes with the same dependency problem as OTA leisure bookings.
How We Close It
Direct corporate B2B outreach
We build direct B2B outreach programmes targeting HR managers, event planners, and executive assistants — timed to annual planning windows and focused on corporate rates, exclusive venue benefits, and event production capabilities. Troon Golf's corporate programme delivered $1.4M in new corporate event revenue from direct outreach to event decision-makers.
The Gap
No lifecycle segmentation in guest email
Most hospitality email programmes treat the guest database as a single broadcast audience — sending the same promotional offers to guests who stayed last month and guests who stayed three years ago, to leisure travellers and corporate bookers, to room-only guests and suite occupants. The result is generic content that converts at a fraction of the rate that segmented, personalised communication achieves.
How We Close It
Segmented email lifecycle programme
We build segmented email lifecycle programmes separating guests by stay recency, room category, booking channel, and occasion — delivering personalised content that is relevant to each guest's specific relationship with the property. American Golf shifted 31% of all tee time bookings to the email channel through this approach.
84% booking growth. 9,400 reactivations. $1.4M corporate revenue.
American Golf and Troon Golf represent two of the largest golf hospitality operators in the UK and US respectively — with combined management of more than 35 course locations, complex seasonal booking patterns, and large dormant guest databases that had never been systematically engaged for repeat business development.
LVRA built a complete direct booking and revenue recovery programme: a guest database audit and segmentation framework, automated reactivation sequences by stay recency and membership category, a corporate outreach programme targeting HR managers and event planners, and a local SEO programme for each course location. The result was 84% tee time booking growth, 9,400 inactive member reactivations, 31% of bookings shifting to the email channel, and $1.4M in new corporate event revenue — all within 12 months of programme launch.
84%
Tee time growth
9,400
Reactivations
$1.4M
Corporate revenue
Guest acquisition, retention, and direct booking — built as one system.
We work across leisure guest acquisition, corporate event development, and database reactivation — the three revenue streams that make a complete hospitality commercial strategy.
Guest Database Audit & Reactivation
Before building any new acquisition infrastructure, we audit your existing guest database — segmenting by stay recency, booking channel, room category, and occasion to identify the highest-value reactivation opportunities. Automated reactivation sequences are then deployed targeting guests by their specific relationship with your property: recent non-returners, occasion-triggered opportunities, membership lapse segments, and corporate accounts that have gone dormant. The guests who have already stayed are your most profitable acquisition source.
Destination SEO for High-Intent Travellers
Hospitality SEO is not about ranking for broad destination terms — it is about ranking for the specific occasion, amenity, and property-type queries that travellers use when they have committed to a trip and are choosing between specific properties. We build destination-specific organic search programmes targeting these high-intent queries with property-specific landing pages, experience-based editorial content, and location guides that position your property at the moment a traveller is actively evaluating options.
Paid Media with Seasonal Precision
Hospitality paid media requires campaign sophistication beyond most property marketing teams: audience segmentation by traveller type (leisure vs. business, domestic vs. international), seasonal bidding strategies aligned to booking lead times, remarketing targeting visitors who viewed specific room categories without enquiring, and Google Hotel Ads integration connecting paid search to live availability. We manage this as a single integrated paid programme with one shared performance target: direct booking revenue.
Corporate Event & MICE Outreach
For hotels, resorts, and venues with significant corporate event and MICE capacity, direct B2B outreach to HR managers, event planners, and executive assistants is often the highest-value commercial lever available. LVRA builds corporate hospitality outreach programmes that map the corporate event decision-making structure, time campaigns to annual planning windows, and convert corporate contacts into group bookings and preferred venue relationships — the same approach that delivered $1.4M in new corporate revenue for Troon Golf.
From the decision-makers
who ran the programmes.
Proof of performance in Hospitality.
KPIs tied directly to your direct booking goals.
Hospitality clients see 80%+ growth in direct bookings while simultaneously building corporate event pipelines — all within 12 months of activating a structured guest acquisition and reactivation programme.
84% tee time booking growth across 35+ course locations
9,400 inactive members reactivated through database programme
$1.4M in new corporate event revenue generated in 12 months
31% of bookings shifted from OTA channels to direct email
Monthly bookings vs. corporate revenue — 12-month programme
Example: American Golf & Troon Golf programme
Revenue numbers from real hospitality programmes.
From Maldives ultra-luxury to US golf and hospitality — every figure from published case studies across American Golf, Troon, TFE Hotels, and Maldives ultra-luxury properties.
84%
Increase in tee time bookings from digital channels
$1.4M
New corporate event revenue from direct B2B outreach
9.4K
Inactive guests reactivated through email automation
34%
Previous corporate clients re-booked through outreach
31%
Total bookings shifted to the direct email channel
9
Hospitality brands managed across 4 markets
Everything a hospitality operator needs to own their bookings.
Direct Booking Programme
SEO authority, paid media, and guest email lifecycle working together to shift booking channel mix from OTA-dependent to direct — reducing commission cost and building the guest relationships that compound over time.
Guest Database Reactivation
Segmented reactivation programmes targeting past guests by stay recency, occasion, and membership status — converting dormant database value into direct bookings without new acquisition spend.
Hospitality SEO & Content
Destination-specific organic search targeting the specific occasion, amenity, and property-type queries that high-intent travellers use when choosing between properties — at ultra-luxury scale and volume hospitality scale.
Paid Media with Seasonal Precision
Audience-segmented paid media campaigns with seasonal bidding strategies, remarketing to high-intent property viewers, and Google Hotel Ads integration — all optimised toward direct booking revenue as the primary metric.
Corporate & MICE Outreach
Direct B2B outreach to HR managers, event planners, and executive assistants — timed to annual planning windows and converting corporate contacts into group bookings and preferred venue relationships.
Email Lifecycle Automation
Segmented email programmes separating guests by stay recency, room category, booking channel, and occasion — delivering personalised content that converts past guests into repeat direct bookings at 31% channel share.
The platforms behind every direct booking programme.
Klaviyo
Guest email lifecycle automation, segmentation, and reactivation sequences
HubSpot
Guest CRM, corporate pipeline management, and MICE deal tracking
Google Ads
Search intent capture and Google Hotel Ads direct booking campaigns
Meta Ads
Lifestyle audience targeting and leisure traveller acquisition
Semrush
Hospitality SEO research and destination keyword targeting
Instantly
Corporate event and MICE outreach sequencing to event planners
ActiveCampaign
Behavioural email triggers and guest journey automation
Salesforce
Multi-property CRM and corporate rate account management