Trusted by eCommerce & retail brands worldwide
You don't own your audience.
You're renting it.
Every brand that scaled on Facebook ads in 2018 knows exactly where this ends. iOS 14 wiped out targeting precision overnight. Google's core updates periodically halve organic traffic without notice. When your primary revenue channel is a platform you don't control, your growth is structurally borrowed — and the loan can be called at any time.
Get a Free Programme Audit →This is platform dependency.
LVRA builds owned revenue that no algorithm can reach.
“Within six weeks, email alone was driving 31% of weekly attributed revenue — revenue we hadn't been capturing before.” — Joules case study
From kickoff to pipeline.
12 months, four stages.
Most ecommerce clients see measurable revenue attribution within the first 30 days. Email LTV and paid acquisition efficiency compound from month 4 as lifecycle and audience data matures.
Audit & infrastructure
Buyer persona and lifecycle segment profiles defined. Email platform and CRM audited. Automation, attribution, and paid media stack configured before any campaign goes live.
Launch & iterate
Core lifecycle email flows launched and paid media tested at controlled spend. Creative and copy A/B tested by segment. Highest-converting variants locked before budget is scaled.
Scale & optimise
Proven flows scaled. Segmentation deepened using purchase behaviour and engagement data. Reporting shifts to email-attributed revenue, LTV improvement, and acquisition CPA reduction.
Expand or handover
New channels, customer segments, or seasonal programmes introduced. Full playbook documented. Internal marketing team capability transfer supported with all assets and data intact.
What changes when you work with us.
Built around lifetime value, not last-click ROAS.
Four ways eCommerce brands leak revenue.
Platform dependency is the headline problem. But underneath it sit four distinct revenue leaks — each addressable, each compounding if ignored.
First-Party Data That Was Never Collected
Brands spending £50K/month on paid media often have email lists of fewer than 20,000 subscribers — because acquisition was optimised for immediate transaction, not for relationship capture. When paid channels become uneconomical, there is no owned audience to reactivate.
→ We design capture-first acquisition frameworks where every paid touchpoint is structured to capture first-party data before the transaction completes. For Farmers Trading Company, we restructured the acquisition funnel to grow the opted-in list by over 28,000 subscribers in a single quarter.
Retention Programmes That Run on Default Settings
Most eCommerce brands have an email platform, a post-purchase sequence, and a win-back campaign. What they rarely have is a segmented lifecycle programme that treats a 6-month lapsed customer differently from a first-time buyer — even though the revenue opportunity is completely different.
→ We build behavioural segmentation into the lifecycle — separating RFM clusters, building predictive churn triggers, and designing reactivation sequences that match the specific departure point of each segment. Adore Beauty's programme improved repeat purchase rate by 19% within 90 days.
Performance Marketing With No Profitability Floor
Brands optimising for ROAS without a contribution margin floor regularly scale campaigns that are profitable on the spreadsheet and loss-making in the P&L. When blended COGS, returns, and fulfilment are factored in, a 3.2× ROAS can be a negative-margin acquisition.
→ We rebuild performance marketing structures around profit-adjusted ROAS targets — calculating the true blended acquisition cost each cohort can bear given their predicted LTV, return rate, and fulfilment margin. Budget deployed aggressively into profitable segments, pulled back from those that look strong on surface metrics but destroy margin.
Content That Drives Traffic but Not Trust
Organic content in eCommerce frequently prioritises keyword volume over buyer intent — generating sessions from audiences who are researching, not purchasing, and inflating traffic metrics while contributing minimally to attributed revenue or lifetime value.
→ We build content programmes around buyer intent stages — identifying the specific questions buyers ask in the 48 hours before their first purchase, and building content that captures that intent, demonstrates product authority, and feeds the email capture and retargeting infrastructure simultaneously.
£2.1M in attributed email revenue. In one financial year.
Joules, the British lifestyle apparel brand, came to LVRA with a problem that is almost universal in mid-market retail: strong brand equity, a growing social following, and an email programme that had been on the same basic automation for three years.
We rebuilt the programme from the list up — segmenting by purchase frequency, category affinity, and seasonal behaviour; rebuilding the welcome series around intent signals; and designing a lapsed-buyer reactivation sequence calibrated to each cohort's RFM profile. Within six months, email attribution grew from 18% to 31% of digital revenue. Repeat purchase rate improved by 22%.
£2.1M
Email-attributed revenue in 12 months
62%
Increase in email channel revenue share
22%
Repeat purchase rate improvement
Owned revenue built to be algorithm-proof.
Every pound generated through an owned channel cannot be taken away by a platform update or CPM increase.
Discuss Your Programme →
From the decision-makers
who ran the programmes.
Proof of performance in eCommerce.
KPIs tied directly to your owned-channel revenue goals.
eCommerce clients build £2M+ in email-attributed revenue within 12 months while steadily shifting revenue share away from paid platforms — compounding owned-channel performance that no algorithm change can remove.
£2.1M in email-attributed revenue built in 12 months for Joules
62% increase in email channel revenue share from 18% to 31%
22% repeat purchase rate improvement from behavioural segmentation
28K opted-in subscribers added in a single quarter
Email revenue vs. channel share — 12-month programme
Example: Joules lifestyle apparel owned-channel rebuild
Numbers from real eCommerce programmes.
Every figure drawn from published case studies — not industry benchmarks or projected outcomes. Real owned-channel revenue, real lifetime value improvements, real reduction in platform dependency.
£2.1M
Email-attributed revenue built in 12 months for a lifestyle apparel brand
4.8×
ROAS achieved on retention-focused campaigns after lifecycle rebuild
62%
Increase in email channel revenue share within six months of programme launch
28K
Opted-in subscribers added in a single quarter via funnel restructure
22%
Repeat purchase rate improvement from behavioural segmentation programme
24%
Reduction in paid channel dependency after owned list activation
What we understand that most digital agencies don't.
eCommerce marketing is not about traffic. It's about profitable cohorts, owned channels, and LTV infrastructure that compounds over time. We've built it across five markets.
Profit-adjusted ROAS targets
We calculate the contribution-margin-adjusted acquisition cost each customer cohort can bear — factoring in average order value, return rate, fulfilment margin, and predicted LTV — before a single pound of media is committed.
RFM-based segmentation from day one
Recency, Frequency, and Monetary value separate a reactivatable lapsed buyer from someone who should be suppressed. We build RFM models into every programme from the first week — not as an afterthought once the list exceeds 100K.
Lifecycle built around behavioural triggers
Calendar-based send schedules treat all subscribers the same. We build on behavioural triggers: browse abandonment by category, purchase-gap triggers calibrated to category repurchase intervals, and review-request timing based on the specific product purchased.
Cross-market category expertise
We have built programmes across beauty, outdoor apparel, general merchandise, and pharmacy — each with distinct customer psychology, seasonality patterns, and LTV drivers. Category-specific knowledge prevents the generic mistakes that tank deliverability and engagement.
First-party data strategy for a cookieless world
Third-party cookies are effectively gone. We design acquisition and retargeting infrastructure around first-party and zero-party data — email capture, preference centres, and behavioural signals — that remain compliant and effective regardless of browser policy changes.
Retention as an acquisition strategy
A 5% improvement in retention rate can increase profitability by 25–95%. We design retention programmes that are explicitly measured against their impact on acquisition efficiency — because every customer who reactivates through email is a customer you didn't pay to re-acquire through paid media.
$10,000+ in enterprise tooling.
No extras. No add-ons.
Every eCommerce programme runs on the same enterprise stack used by the world's top outbound teams. Apollo, Clay, Instantly, Sales Navigator — all licensed, configured, and managed by LVRA from day one. You pay nothing extra.
Apollo.io
275M+ verified B2B contacts with intent signals and outbound sequencing.
Clay
AI-powered data enrichment via waterfall across 100+ sources.
Instantly
Cold email infrastructure — unlimited accounts, warmup, deliverability.
Smartlead
Multi-channel automation with unified inbox and AI-driven sequencing.
Sales Navigator
Advanced lead search and InMail to reach decision-makers directly.
HubSpot
Full CRM, pipeline management, and revenue attribution reporting.
PhantomBuster
LinkedIn scraping and profile enrichment for lead list building.
& more
Plus proprietary tooling and custom automations built for your programme.