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Case Studiesโ€”Business Recovery & Insolvencyโ€”United Kingdom
LinkedIn Lead GenCold EmailAppointment SettingEmail Marketing

98 intermediary meetings and 41 new referral relationships across 14 offices

How LVRA systematised the insolvency specialist's intermediary referral acquisition โ€” replacing relationship-dependent partner networking with a digital outbound programme across 14 regional offices.

Key Result

98

qualified intermediary discovery meetings

98

Qualified intermediary meetings

41

New formal referral relationships

36%

LinkedIn acceptance rate

60+

Insolvency referrals

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Background

About Business Recovery & Insolvency Specialist

ClientBusiness Recovery & Insolvency Specialist
MarketUnited Kingdom
IndustryBusiness Recovery & Insolvency
ServicesLinkedIn Lead Gen, Cold Email, Appointment Setting, Email Marketing
Key Result98 โ€” qualified intermediary discovery meetings

the insolvency specialist's referral pipeline from accountants and solicitors was entirely relationship-dependent and unstructured. No proactive digital outreach existed to expand the intermediary network beyond existing partner contacts.

Pipeline was capped by individual partner networks at each of the 14 offices โ€” each office dependent on the personal relationships of its local partners for referral volume.

Inconsistent referral volume across offices created revenue unpredictability. A digital programme that worked systematically across all 14 locations was needed to provide consistent, measurable referral pipeline.

The Challenge

What needed
to change.

the insolvency specialist's referral pipeline from accountants and solicitors was entirely relationship-dependent and unstructured. No proactive digital outreach existed to expand the intermediary network beyond existing partner contacts.

Pipeline was capped by individual partner networks at each of the 14 offices โ€” each office dependent on the personal relationships of its local partners for referral volume.

Inconsistent referral volume across offices created revenue unpredictability. A digital programme that worked systematically across all 14 locations was needed to provide consistent, measurable referral pipeline.

Our Process

How we built the solution.

Every LVRA engagement runs through four structured phases โ€” each one feeding the next.

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The Strategy

3 pillars. One integrated system.

Each strategic pillar was designed to feed the next โ€” creating compounding returns across every channel activated.

01
01

Intermediary Database

We built a 1,600-contact database of accountants and commercial litigation solicitors across the 14 office catchment areas โ€” segmented by firm type, proximity, and referral potential based on practice area alignment.

Intermediary DatabaseAccountantsCommercial Solicitors
02
02

Accountant & Solicitor Outreach

Accountants received messaging around referral relationship benefits โ€” specifically Begbies' speed of response, quality of client communication during insolvency processes, and ability to preserve accountant-client relationships through recovery.

Accountant OutreachSolicitor OutreachReferral Value Prop
03
03

Regional Briefing Email

A quarterly insolvency intelligence briefing was distributed to warm intermediary contacts โ€” providing market data on corporate distress trends that kept the insolvency specialist top of mind between formal referral moments.

Email MarketingIntelligence BriefingWarm Contacts
Results Breakdown

The numbers
that matter.

Every metric comes from verified campaign data โ€” attributable to specific strategic decisions made during this engagement. No projections. No vanity numbers.

98

98

Qualified intermediary meetings

Across all 14 regional offices

41

41

New formal referral relationships

Accountants and solicitors converted to active referrers

36%

36%

LinkedIn acceptance rate

From accountant and solicitor audience

60+

60+

Insolvency referrals

From new programme relationships in 12 months

28%

28%

Referral volume growth

In programme regions vs non-programme regions

1,600

1,600

Intermediary database

Accountants and commercial litigation solicitors

Lessons Learned

What this engagement taught us.

These principles carry forward into every engagement that follows โ€” applicable well beyond Business Recovery & Insolvency Specialist's specific context.

Industry

Business Recovery & Insolvency

Market

United Kingdom

Duration

Ongoing engagement

01

Insolvency referrals come from accountants who trust the firm's client communication.

An accountant who refers a distressed client to an insolvency practitioner is putting their own client relationship at risk. They refer to practitioners they believe will communicate well and treat the client with respect โ€” not just those who get good outcomes.

02

Regional offices need local intermediary relationships โ€” not just national brand.

Insolvency referrals are almost always made to a local or regional contact. National brand recognition matters, but the referral decision is made based on a specific person or office the intermediary knows and trusts.

03

Quarterly intelligence briefings keep warm contacts engaged between referrals.

An accountant who has made one referral is the most likely source of the next. Keeping these contacts engaged with market intelligence in between referral moments dramatically increases referral frequency.

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