How to Choose the Right Lead Generation Method (With Real Results)

In an era where data drives success, lead generation has become the backbone of business growth. But with so many platforms—LinkedIn, Facebook, Google, YouTube, email, influencers—how do you choose the right one?

Most businesses jump into lead generation with excitement but end up with poor results, wasted budgets, and frustration. That’s because they don't choose their method strategically.

In this article, we’ll guide you through:

- How to choose the best method for your business
- Key differences between major platforms
- Common mistakes businesses make
- How Lvra Global, the best lead generation company in Sri Lanka, helps you generate real results

Why Choosing the Right Lead Generation Method Matters

Not every lead generation method works for every business. For example:

- A B2B accounting firm targeting CEOs won’t get results from TikTok ads.
- A local restaurant won’t generate leads from cold emails.
- A freelance coach might get more leads through LinkedIn than Google Ads.

Wrong platform = wasted money + irrelevant leads.

The right method depends on your goals, audience, industry, and sales process.

That’s where Lvra Global comes in. We take a research-based approach, analyzing your business and market before recommending the best platform and strategy.

Key Lead Generation Methods (And How to Choose)

1. LinkedIn – For B2B & High-Ticket Services

Best For:

- B2B companies (e.g., HR, finance, consulting, tech)
- Freelancers & service providers
- Executive-level targeting

Pros:

- Access to CEOs, HR managers, and decision-makers
- Build personal relationships with content & DMs
- Hyper-targeting with job title, industry, company size

How We Use It at Lvra Global:

- LinkedIn outreach funnels using connection requests, valuable content, and personalized DMs
- LinkedIn Ads targeting exact job titles with lead forms and retargeting
- Helping clients become “thought leaders” in their industry

Common Mistakes Businesses Make:

- Sending boring copy-paste messages
- Trying to sell without building trust
- Ignoring profile optimization

What Lvra Global Offers:

- LinkedIn Profile Optimization
- Cold Outreach + Messaging Scripts
- B2B Lead Funnels with Retargeting
- Personal Branding and Thought Leadership

2. Facebook & Instagram – For B2C, Local, and Visual Products

Best For:

- Restaurants, spas, fitness centers, e-commerce
- Courses, events, coaching
- Visually appealing or emotional services

Pros:

- Massive reach (billions of active users)
- Advanced behavioral targeting (interests, locations, habits)
- Instant lead capture via Lead Forms or Messenger

Facebook Ad Types We Use:

- Lead Generation Ads (with instant forms)
- Conversion Ads to Landing Pages
- Retargeting campaigns for website visitors

Common Mistakes Businesses Make:

- Not setting a clear offer or value
- Targeting too broad or wrong audiences
- Not using retargeting or lookalike audiences

How Lvra Global Helps:

- Facebook Ad Copy & Visuals that Convert
- Audience Research & Custom Targeting
- Automated Lead Forms with CRM Integration
- Retargeting Strategy for Warm Leads

Example:

We helped a Sri Lankan educational institute get 750+ leads in 30 days using Facebook lead forms—with a cost per lead under LKR 150.

3. Google Ads – For High-Intent & Urgent Leads

Best For:

- Service-based businesses (plumbing, lawyers, IT, HR, etc.)
- People searching for immediate solutions
- Local businesses & high-intent buyers

Pros:

- You target people who are already searching for your service
- Quick results (show up on top of Google in 24 hrs)
- Intent-based leads = higher conversion

Ad Types We Run at Lvra Global:

- Google Search Ads for “HR outsourcing in Sri Lanka” or “Digital Marketing Agencies near me”
- Local Ads for maps + reviews
- Google Display Ads for remarketing

Common Mistakes:

- Using broad keywords with low relevance
- Not optimizing landing pages for conversions
- Ignoring negative keywords = wasted clicks

What We Offer:

- Keyword Research & Competitive Analysis
- Landing Page Design & Optimization
- Google Ads Setup + Conversion Tracking
- Continuous A/B Testing and ROI Monitoring

Case Study:

We reduced the cost-per-lead by 60% for a service business in Colombo using tight keyword targeting and improved landing pages.

What Most Businesses Get Wrong

Mistake 1: Choosing Based on Popularity, Not Strategy
Many businesses think, “Everyone’s on Facebook, let’s start there.” That’s like opening a clothing shop in a street full of car dealerships—wrong crowd.

- Lvra Global starts with market research to match your offer with the best traffic source.

Mistake 2: Focusing Only on Traffic, Not Conversions
You can drive 1,000 people to your page—but if your funnel is weak, you’ll get 0 leads.

- We design full lead funnels: traffic + landing page + lead form + follow-up emails/DMs.

Mistake 3: No Follow-Up System
Leads are like fruits—you must follow up before they rot.

- Lvra sets up automated follow-ups with WhatsApp, email, or CRMs to convert cold leads into sales.

How Lvra Global Helps You Win

At Lvra Global, we don’t just run ads or write posts. We engineer systems that generate qualified leads, nurture them, and help you close more deals.

Our Lead Generation Services Include:

- Market Research & Audience Mapping
- Multi-Platform Campaigns (LinkedIn, FB, Google, YouTube)
- High-Converting Copy & Creatives
- CRM Integration & Automation
- Weekly Reporting & Optimization

Final Thoughts: Let Lvra Be Your Lead Engine

Every rupee you spend should bring you back results—not guesswork. With so many options and platforms out there, choosing the right method is overwhelming. But it doesn’t have to be.

Let Lvra Global, Sri Lanka’s most results-driven lead generation company, handle the strategy, ads, landing pages, and automation—so you can focus on closing deals.